Privacy
Privacy policy
This site is run by Alex McDonnell. This page explains what happens to your details when you sign up for the free guides, book a call or create an account for the free online tools.
Last updated: 9 November 2026. Interim notice: a full notice covering every product will replace it.
What I collect
Your email address, the form you used and when you signed up. The email service also records whether my emails are delivered, opened and clicked.
Why
To send you the guides you asked for, and my newsletter, Managing for Simplicity. The sign-up form tells you this before you subscribe, and I rely on your consent.
Who handles it
Emails are sent through beehiiv, which stores your details on my behalf. If you book a call, Microsoft Bookings handles the appointment. I don’t sell or share your details with anyone else.
Website statistics
I measure how this site is used with Plausible Analytics, which reports totals such as pages viewed, where visitors came from, country, device type, files downloaded and forms completed. Plausible uses no cookies and stores nothing on your device. To count unique visitors without identifying them, it uses a coded form of your IP address and browser details that changes every day; your IP address itself is not kept. It does not follow you across other websites. I do this because I have a legitimate interest in running and improving this site.
How long I keep it
Until you unsubscribe. Every email has an unsubscribe link, and when you use it you stop receiving emails from me.
Your rights
You can ask to see, correct or delete the details I hold about you, or withdraw your consent at any time. Email alex@alexmcdonnell.com. If you’re unhappy with how your details have been handled, you can complain to your local data protection authority.
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